unbound the Azul Systems newsletter with company logo
  February 2005

 

In This Issue:

  President's Message - Stephen DeWitt, President & CEO
  Technology from 'Out of the Blue' - Matt McLaughlin, Vice President World Wide Field Operations
  Upcoming Events
     
 

President's Message
By Stephen DeWitt, President & CEO 

 

The WOW is Real

For more than three years now, the R&D team at Azul has been hard at work pioneering technology that will have a tremendous impact on our industry. Their amazing efforts have resulted in the industry’s first network attached processing solution. This approach combines extraordinary amounts of raw processing power with an architecture matched to the way in which applications are architected today. Combine this unprecedented elegance in terms of deployment and economics that are well under today’s commodity curve and you’ve got something special.

Today, as our field trials wind down and we approach general availability of our first product, I’m extremely pleased with the progress we’ve made so far. We are excited about the future of our company and it is clear that customers are also excited about what is coming.

Hard data is now available from our field trials, and it is excellent news. At one trial, for example, after running applications on the Azul compute appliance, a financial services firm was able to maintain its optimal application response times even during peak customer load. Without the Azul compute appliance, this would have required racks of additional expensive servers.

Similarly, at a large payroll and HR processing firm, the Azul compute appliance increased Java™ processing throughput by 72 percent while response time decreased by more than 60 percent. The appliance was able to process five to six times more work than the system could without the Azul compute appliance.

Finally, a large business and IT consultancy watched in amazement as the Azul compute appliance enabled one dual-Opteron™ host server to scale from 30,000 operations per second to an astonishing 210,000 operations per second by offloading the Java processing.

In addition to validating our performance claims, the field trials have validated our promise of reducing cost and complexity. The most obvious example of this has been in the installation process. I’ve dubbed it “30 Minutes to Wow” because we have consistently been able to take the Azul appliance from a customer’s receiving dock to the data center, remove the appliance from the box, rack it, connect it, turn it on and demonstrate its benefits in under 30 minutes.

We are continuing to build the vital partnerships that will fuel and support our sales efforts, including world-class application server partners like, BEA®, IBM®, SAP®, JBoss™ and Oracle®. Look for more news on these relationships soon.

And we have kicked off a new sales initiative with our No Cost Evaluation Program which will expand our presence in the field while presenting companies with an opportunity to seize a first-mover advantage from a solution that will revolutionize their data center cost structure.

As expected, 2005 is off to a blazing start, and the pace is only going to increase. I’m already looking forward to sharing more exciting news in my next newsletter.

 

   
  Technology from 'Out of the Blue'
By Matt McLaughlin, Vice President World Wide Field Operations
 

“Free” is Only Half of the “No-Cost” Story

We’ve spent 20 years assuming that we add memory and disk in large numbers and CPUs in small numbers. What if all three scaled in the same way? That would be an industry changing innovation. One that will spawn a new age for business applications and raise the bar on IT productivity and business efficiency.

Azul Systems has now officially launched its No Cost Evaluation Program to make a number of Azul appliances available to customers for evaluation at no cost. While most systems companies charge thousands of dollars to evaluate their products, Azul is breaking ranks, offering a no cost, full-service 45-day trial period, including shipping, installation, configuration, optimization services and support. The program includes up to two Azul compute appliances, the Azul J2SE™ software that seamlessly redirects all Java processing from the application host to the appliances, and Azul Compute Pool Manager™, a policy-based management system for the solution.

This alone would be excellent news for forward-thinking companies that now have a tremendous opportunity to examine a technology that will dramatically drive down data center equipment and staff costs. But there’s way more to our story. During the evaluation of most enterprise solutions, the fee companies pay to the vendor is often small compared to the staff charges for reconfiguring the infrastructure and applications to work with the test system.

Azul has eliminated this cost as well.

How? By creating an appliance that can be plugged in, turned on and ready to perform in a matter of minutes. In fact, the Azul appliance is so easy to install, our customers typically use the three days of onsite support for free training in the use of the feature-rich Compute Pool Manager – another innovation that we plan on featuring in an upcoming newsletter – and for some advice on unleashing their own Java applications to take maximum advantage of the unlimited compute pools.

When we say a “No Cost Evaluation Program,” we mean it, and “30 Minutes to Wow” isn’t hype. CIOs today must drive down costs even as they continue to invest in Java-based application deployments to build service-oriented architectures (SOAs) and support Service Delivery initiatives. For these CIOs, the potential benefits of network attached processing are too enticing to ignore, and the value proposition of the No Cost Evaluation Program is simply too compelling to pass up.

If you’re interested in learning more about the program or know a company that might benefit from it – I encourage you to contact our team for complete details – sales@azulsystems.com or 650.230.6650.

The era of unbound compute is about to arrive.

 

   
  Upcoming Events
 

Feb. 23, 2005
BEA dev2dev Houston User Group Meeting
Conference - Houston, Texas
Azul will discuss a new model of computing focused on reducing the complexity of managing compute infrastructure while dynamically delivering virtually unlimited processing power for virtual machine based applications.

Feb. 27 - Mar. 02, 2005
IBM PartnerWorld 2005

Conference - Las Vegas, CA

Azul is a proud sponsor of IBM PartnerWorld 2005.

Mar. 03, 2005
Accelerating Toward Utility Computing
Breakfast Seminar - San Diego, CA
Don't miss this morning seminar with Azul Systems and the Lean Software Institute

Mar. 23, 2005
Software Developers Forum
Conference - San Francisco, CA
Details coming soon.

 

   
   

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Copyright © 2005, Azul Systems, Inc. All rights reserved. Azul Systems, Azul, and the Azul arch logo are trademarks of Azul Systems, Inc. in the United States and other countries. Java and all Java based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc, in the United States and in other countries, or both. BEA is a registered trademarks of BEA Systems, Inc. IBM is a trademarks of International Business Machines Corporation in the United States, other countries, or both. JBoss is a registered trademark and servicemark of JBoss Inc. SAP is the trademark or registered trademark of SAP AG in Germany and in several other countries. Oracle is a registered trademark of Oracle Corporation and/or its affiliates. Other marks are the property of their respective owners and are used here only for identification purposes.